The formula for succeeding in real estate is making sales. But when you are new to real estate, that is easier said than done when no one knows your name yet. Selling properties is not easy and that big paycheck you are hoping for does not come overnight.
Here are 5 tips to get your new business off to a successful start.
Real estate flyers are a great way to promote your brand
Create a brand that makes an impression
Competition is fierce in real estate. In order to set yourself apart, you need to develop a brand for yourself. You will need to come up with a distinctive logo, profile photo, color scheme and catchy slogan. When first starting, your brand will be that of your company but this shouldn’t stay that way. You will need to get that personal brand going that will set you apart from your agency. A great place to showcase your personal branding is on real estate flyers. They are great for not only marketing your properties but also your brand. I love using Flyerco. They have a robust template gallery and you can customize your flyers to your liking.
Find a real estate company that is the right fit
As you first start out in real estate, you do not have an established reputation to depend on. For this reason, finding the right team to join is key. In order to figure out who that is, you will want to do some research. Check into which ones have won awards, have a great marketing framework in place and most importantly, the type of support from management that will help build your career.
Focus on a specific market
The best strategy when starting out is to find a specific market to focus on. This might be condos, luxury homes or investment properties. You want to look for an underserved market, that way you are not stepping on another agents toes. By doing this, you will be further enhancing your brand by becoming an expert in your niche.
Be Productive and Set Goals
Without a boss looking over your back, it is up to you to make sure you are working enough each day. Creating a routine and a set of daily goals are essential to efficiently managing your time. You should have a set amount of time put aside for things like marketing, reaching out to prospective clients and client relationship building.
Your expertise should be a selling point
To be successful in real estate you need to know the ins and outs of real estate. Things like legal issues, transaction terminology, housing laws etc need to be a part of your knowledge base. If it’s not, start brushing up immediately. This should be the first thing you do before reaching out to clients. Now would also be the time to become an expert in your niche. That will be your key selling point. Becoming an expert in your niche will give you the opportunity to create things like a home buyer’s guide or a handout with specific market information related to your niche. These extra small touches will help build your reputation as an expert in your specialized area.