Calvin Klein Underwear will launch the video component of its latest men’s campaign today, and the videos’ adult language could land the brand in hot water with censors – not for the first time.
WWD has obtained the full-length version of the campaign, which is for a new product range called X. In the profanity-laced videos, words are bleeped out by sound and by an X that appears over the mouth.
The campaign features a quartet of models: American actor Kellan Lutz, who plays vampire Emmett Cullen in the “Twilight” series; American actor Mehcad Brooks of HBO’s “True Blood” and ABC’s “The Deep End;” Spanish tennis star Fernando Verdasco; and Hidetoshi Nakata, one of the most famous Asian footballers.
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