Dr. Dre’s performance at Coachella was not to be missed, whether you were watching online or were one of the lucky ones able to view the spectacular show in person, there was only one thing on everyone’s mind- How did they get the Tupac halogram to look so real?
Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram, spoke exclusively to MTV about Dre’s vision for the performance and including Tupac.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life. It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Dre’s spokesperson revealed that the halogram was created by Hollywood effects house Digital Domain, who created CG images of Brad Pitt in “The Curious Case of Benjamin Button,” Jeff Bridges in “TRON: Legacy,” Kevin Bacon in “X-Men: First Class” and Rooney Mara in “The Girl with the Dragon Tattoo.”
Dre’s vision came to life via his longtime partner Philip Atwell of Geronimo Productions and Dylan Brown of The Yard.
Nick Smith wasn’t able to reveal the inside scoop on how Pac was seemingly performing the set in synch with Snoop and Dre, but he did reveal that the company has the ability to recreate long-dead figures.
“You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.”
The Tupac halogram took nearly four months to create in the studio, and although Smith wasn’t able to divulge the price tag, he did reveal that a comparable project would cost anywhere from $100,000 to $400,000 to pull off.