The non-issue story of the week is Rhonda Lee, a meteorologist who was reportedly fired by ABC affiliate KTBS in Shreveport, LA. for defending her hairstyle. I initially chose not to run this story on my site [the original can be seen on HipHollywood] because something was fishy about it. I understand that blogger outrage that someone would be fired for defending her natural hair to an idiotic commenter…but what about POLICY?
As soon as I read the original story, I was like “they didn’t fire her for HAVING natural hair, so why would they fire her for DEFENDING it. No one at the station asked her to get a perm or a wig, or a pick so why would her natural hair be an issue now? I do believe she was in the wrong for directly responding to a viewer’s critique of her hair from her job’s web page. You just don’t do that. Shit, if I did that at any of my jobs it’d probably be a problem. You take the high road when it comes to your viewers. Lee claims she was not made aware of the social media policy prohibiting her response. She claimed the policy was communicated to employers in a meeting she did not attend and was never documented. Lee’s story was picked up by countless news outlets and she appeared on CNN and took calls from MSNBC and the “Tom Joyner Morning Show.”
Due to the publicity, KTBS issued an explanation for Lee’s firing, saying it was based on policy rather than her hairstyle. Their statement clearly contradicts Lee’s account of events, making this a case of their word against hers:
“On November 28, 2012, KTBS dismissed two employees for repeated violation of the station’s written procedure. We can confirm that Rhonda Lee was one of the employees. Another employee was a white male reporter who was an eight year veteran of the station. The policy they violated provided a specific procedure for responding to viewer comments on the official KTBS Facebook page. Included is an email that was sent to all news department employees informing them of this procedure. This procedure is based on advice from national experts and commonly used by national broadcast and cable networks and local television stations across the country.
“Unfortunately, television personalities have long been subject to harsh criticism and negative viewer comments about their appearance and performance. If harsh viewer comments are posted on the station’s official website, there is a specific procedure to follow.
“Ms. Rhonda Lee was let go for repeatedly violating that procedure and after being warned multiple times of the consequences if her behavior continued. Rhonda Lee was not dismissed for her appearance or defending her appearance. She was fired for continuing to violate company procedure.”
Who was right or wrong here? I say Rhonda shouldn’t have responded multiple times to critiques of her hair. It was not her place to do so, representing the station. Basically she used her ‘Black card’ at the wrong time. Thoughts?