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Top 5 Ways To Improve Your Landscaping Business

As you begin to enter a new season, re-evaluating your work processes is key to keeping your business on the path of efficiency.  This is something that is good to do year round, but a month or two prior to the season starting is the perfect time to gather your team and execute any needed changes.

Here are 5 ways to improve the way you are doing business now.

Make sure you are managing your man hours properly

Staying within budget when it comes to man hours is super important.  You want to make sure you have a landscaping business management software that will make the process of tracking hours effortless.  Scapersoft is a great business software that offers not only time tracking but a robust calendar with scheduling tools.   Having this feature will help you make sure your team is staying within or under budget.  This software is developed by lawn care professionals so you know you are getting every detail you could want or need in a business management software.

Keep track of tools by creating a list

There are so many tools that can go missing, that having certain controls in place can really lessen the burden of this problem.  A great way to navigate around this is by creating tool lists that your crew leaders will sign at the beginning of the season.  If a tool goes missing or breaks due to negligence, the crew is responsible for replacing it.  Having this in place really pushes the crewman to bring back their tools and really look out for them.

Switch crews up and provide cross training

They say consistency is a great way to drive efficiency but having the same guys doing the same work week after week can get monotonous for some.  It is a good idea to sometimes switch up your crews. Doing so allows more sharing of information and the guys can learn something from one another.

Another great idea to consider is cross training.  This includes having office staff getting involved with things like learning job estimates.  Maybe event taking them out to a jobsite to see how things are run.  Managers should also get involved with the office staff to see how they do things like data entry and report filing.  Doing this helps the managerial staff have a better understanding of the inner workings of what goes into managing the day to day stuff.  If you want to read more on why cross training is beneficial to any business, click here: http://smallbusiness.chron.com/importance-crosstraining-improving-team-performance-33216.html

If  you don’t have a website by now..you should

Today’s business landscape is technology-driven hands down.  You must have a powerful online presence if you want to be competitive. Consumers are searching online for everything including services like landscaping.   Your website needs to be professional looking and easy to navigate.  A great add on to your website is a blog. The landscaping industry can always use more blogging and is a great way to  to stand apart from the competition, connect with your customers and show off your work.  If you want more tips on building a website for your landscaping business, check out this great article: http://www.greenindustrypros.com/article/10257853/landscape-business-website-design-tips

Feedback from your customers is key

If a customer complains, make sure you are listening.   This shows them you value their business. Make sure honesty and reliability are at the forefront of your business.  This will create a level of trust that is key to building long lasting business relationships.  It is also a good idea to create a space for consistent communication so that your customers know they can come to you and your crew with any questions or concerns. You will also want to perform routine inspections of your sites and take the time to briefly check in with customers.  As you get more customers with your great customer service, consider implementing a referral program.  This is a great way to expand your business!  If you want to get more tips on this, check out this great read: https://www.landscapeleadership.com/blog/customer-referral-programs-tips-examples-landscaping-lawn-care-tree-service-companies

 

5 tips for new real estate agents

The formula for succeeding in real estate is making sales.  But when you are new to real estate, that is easier said than done when no one knows your name yet.  Selling properties is not easy and that big paycheck you are hoping for does not come overnight.

Here are 5 tips to get your new business off to a successful start.

 

 

 

 

 

 

 

Real estate flyers are a great way to promote your brand

Create a brand that makes an impression

Competition is fierce in real estate.  In order to set yourself apart, you need to develop a brand for yourself.  You will need to come up with a distinctive logo, profile photo, color scheme and catchy slogan.  When first starting, your brand will be that of your company but this shouldn’t stay that way.  You will need to get that personal brand going that will set you apart from your agency. A great place to showcase your personal branding is on real estate flyers. They are great for not only marketing your properties but also your brand.   I love using Flyerco.  They have a robust template gallery and you can customize your flyers to your liking.

Find a real estate company that is the right fit

As you first start out in real estate, you do not have an established reputation to depend on.  For this reason, finding the right team to join is key.  In order to figure out who that is, you will want to do some research.  Check into which ones have won awards, have a great marketing framework in place and most importantly, the type of support from management that will help build your career.

Focus on a specific market

The best strategy when starting out is to find a specific market to focus on.  This might be condos, luxury homes or investment properties.  You want to look for an underserved market, that way you are not stepping on another agents toes.  By doing this, you will be further enhancing your brand by becoming an expert in your niche.

Be Productive and Set Goals

Without a boss looking over your back, it is up to you to make sure you are working enough each day.   Creating a routine and a set of daily goals are essential to efficiently managing your time.  You should have a set amount of time put aside for things like marketing, reaching out to prospective clients and client relationship building.

Your expertise should be a selling point

To be successful in real estate you need to know  the ins and outs of real estate.  Things like legal issues, transaction terminology, housing laws etc need to be a part of your knowledge base.  If it’s not, start brushing up immediately. This should be the first thing you do before reaching out to clients.  Now would also be the time to become an expert in your niche.  That will be your key selling point.  Becoming an expert in your niche will give you the opportunity to create things like a home buyer’s guide or a handout with specific market information related to your niche.   These extra small touches will help build your reputation as an expert in your specialized area.