Boosting sales for your Shopify store is on every business owner’s mind. To get the most out of this platform, you need to make sure you are employing the right tactics to help your business thrive.

Below are six tips to help you improve your Shopify store.

1. Plan out your product images

The images you use to sell your products is super important when it comes to e-commerce. The value customers will place on your products is directly linked to the images you supply. You need to give thought to how you are going to place them on your site as this affects the look and feel of your Shopify store. By planning this out you are keeping productivity levels on track. You don’t want to have to go back and start rearranging images. There are many techniques you can use to shoot your products, The Window Light Technique is a popular one to get started with.

2. Make sure your images are sized properly

The size of your product images is also very important. You don’t want images that are spread out or look strange. The key to having proportioned images is to hold down the shift key when resizing your images. It will help keep your images with the right proportions so it does not look stretched or skewed. You also want to decide what size you want your images to be so that you go with that everytime you re-size an image.

3. Your navigation and layout needs to be on point

When people come to your website they should be able to navigate it easily. This will help keep people on your site as opposed to abandoning it. They want to be able to find what they are looking for and fast. So load time is a big deal too.

• The main pages of your site should be kept at the top of the home page. Also use the standard links like: About us, Services, Links, and Contact Us. You don’t want too many links.
• Your contact details should be easy to find. You want to list your phone number and email at the top right of every page. Your businesses address and contact information should be on the bottom of every page. This will give a more trustworthy feeling to your site and make people stick around longer.

4. Write great product descriptions

If you plan on selling products from a manufacturer or a wholesaler, you should give thought to writing your own product descriptions and not just copying theirs. You want yours to be unique since other people are selling the same products and probably already using those descriptions. This is your chance to be unique and stand out from the competition.

Here are a few things to keep in mind when writing your product descriptions:

• Make them easy to read – Your product descriptions should be easy and quick to read. A couple of sentences and some bullet points allow for easy skimming so a purchase decision that much quicker.
• Optimize Your Product Descriptions for Keywords – Keywords that are relevant to your product is what you want to use in your descriptions. On Page SEO Checker is a great tool to use to help optimize your descriptions.
• Include all key details – Always include all key details about the item. If it is apparel, sizing and a vivid description is needed. Whatever you are selling, give thought to every detail you think your customer needs to know. Put yourself in their shoes.

5. Write great content

Great content along with the right website design and product is key to your store’s success. If you have poorly written content, the other two do not matter. This means the information on your pages, your product specifications, blog posts and marketing copy all need to be great. You don’t want to lose customers because they are not clear on what your product does or they may equate poor content with a poorly designed product.

In addition, you want to make sure you have reviews and testimonials on your website. Social proof is everything these days and people trust the word of other consumers than they do the brand.

6. Go Mobile

Over half of internet usage happens from a mobile device so if you do not have a mobile app for your store, you are losing out on a ton of business. For this reason, you want to make sure the Shopify theme you choose is outfitted for mobile.

Here are just some of the benefits to having your store fit for mobile devices:

• Visitors are less likely to navigate away from your site when using a mobile device. If you are having trouble with visitors abandoning your store without purchasing , Exit Offers is a great shopify app that has saved me a lot of lost revenue. They supply you with a pop up that appears when a visitor navigates away from your site. You can offer something like free shipping or a percentage discount. More times than not, you end up converting that visitor. Also, don’t forget about email marketing. There is a lot of opportunity there to boost sales too.
• Improved customer experience. They will be able to add items to their cart and then purchase them from their desktop.
• You will potentially rank better in Google Search for mobile specific queries.

Conclusion

Opening a Shopify store is not just about selling products and people will buy. There is a lot that has to happen behind the scenes in order to run a successful store. The above tips will help you improve you store and get you on the path to more profits.